I help brands grow through strategic research, customer empathy, and visual storytelling that connects.
Gabby Reis is a storyteller and brand strategist who blends creativity, business insight, and a passion for meaningful connection.
Holding an MBA in Brand Management and a Digital Marketing specialization from Toronto, she brings over a decade of experience helping brands in Canada and Brazil come alive. Her expertise spans shaping brand voices, crafting content strategies, enhancing customer engagement, and managing operations, all with a people-focused approach.
Gabby’s diverse career covers marketing, retail, and finance, including leading rebranding projects, digital campaigns, and optimizing client operations at Brazilian banks. She combines strategic thinking with creative storytelling in every endeavor.
For Gabby, success begins with listening, not only to business goals but to the emotions and dreams behind them. Every strategy becomes a story that connects and inspires.
As founder of Bluem.Digital and Gabby Reis Photography, she merges creativity with data-driven insight, viewing every project as a collaboration and every story as purposeful.
I love starting with the brand by diving into colours, voice, visual identity, persona, products, and even the competition. It’s about understanding the soul of the business. From there, product marketing shapes how the product shows up in the world through clear messaging, emotional storytelling, and a voice that feels true.
UX brings the brand to life in every interaction through intuitive flows, thoughtful microcopy, and consistent visuals. CX goes beyond, focusing on the entire emotional journey customers have with the brand, making sure every touchpoint feels smooth and meaningful. Together, UX and CX craft a seamless, memorable experience that fosters deep loyalty.
Digital marketing then carries that message further with SEO, social content, emails, and campaigns that guide people through the experience and inspire action.
When brand, product, UX, CX and marketing work in harmony, the result is connection, trust, and lasting impact.
In my personal projects, I’ve built two brands that reflect my passion for understanding and creatively meeting client needs:
Gabby Reis Photography & Bluem.Digital
In both, my mission is clear: to listen closely, understand deeply, and deliver results that make clients proud of their own brands. Every project is a partnership, and every success is celebrated together.
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